The Pentatonic Team

Johann Bödecker, Founder and CEO

Born in Berlin, Johann spent over seven years working for Miniwiz Co. Taipei, the pioneering execution-oriented closed-loop firm behind projects such as EcoArk. There he managed their western B2B clients such as Nike, Coca-Cola, and Starwood Hotels and Resorts, developing custom solutions for their waste problems and creating circular material flowers within their eco-systems.

Johann co-founded Pentatonic with investment from Miniwiz in order to bring loop-economy innovation direct to the consumer, starting in Europe.


Jamie Hall, Founder and CMO

Jamie co-founded Pentatonic with Johann after leaving Nike where he had been most recently a Global GM, where he launched and led the NikeLab business category (Nike´s consumer platform for innovation seeding and testing). He also held leadership roles in Brand, Marketplace and Business leadership at a European and UK level during his time at Nike. Previously he was Head of Marketing at Levi´s and was running Ben Sherman´s Global Marketing at 25 years old.

Extensively experienced and trained in corporate brand marketing, business and operations, Jamie has been involved in over 10,000 product launches in the sport, fashion and consumer retail during his career.