The 'New Clothes' Store

In Spring 2018, in the heart of Le Marais, Paris, Pentatonic assumed tenancy of gallery space ‘The Supermarket’ on Rue Des Gravilliers for two weeks — with a simple objective, to demonstrate the beautiful and extensive possibilities of re-engineered fashion waste.

Pentatonic’s unique technology can re-generate synthetic fashion fabric waste into raw materials for anything from a seat shell and chair leg to new yarns or even 3D moulded felt. Unveiled in the New Clothes Paris project, is a broad capsule collection of chairs, tables, hangers, cushions and accessories.

‘New Clothes’ by Pentatonic is a clothes store. With no clothes. Except everything is clothes.
— Jamie Hall, Pentatonic Co-Founder and CMO